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Markets

While all major western countries and most developed economies have IPTV deployments, the world's leading markets for IPTV for now are France (led by Free, then Orange, then Neuf Cegetel; total of over 4 million subscriptions), South Korea (1.8 million subscriptions), Hong Kong, Japan, Italy, Spain, Belgium, China, Switzerland and Portugal. Services have also launched in Slovenia, Romania, Croatia, Serbia, Montenegro, Scandinavia and, with two competing players, Iceland. The United Kingdom launched IPTV early and after a slow initial growth, in February 2009 BT announced that it had reached 398,000 subscribers to its BT Vision service. IPTV is just beginning to grow in Central and Eastern Europe, and now it is growing in South Asian countries such as Sri Lanka, Pakistan and especially India. but significant plans exist in countries such as Poland and Russia.

The first I

PTV service to launch on the Chinese mainland sells under the "BesTV" brand and is currently available in the cities of Shanghai and Harbin.

Vendors

A small number of companies supply most current IPTV systems. Some, such as Imagenio, were formed by telecoms operators themselves, to minimise external costs, a tactic also used by PCCW of Hong Kong. Some major telecoms vendors are also active in this space, notably Alcatel-Lucent (sometimes working with Imagenio), Ericsson (notably since acquiring Tandberg Television), NEC, Thomson, Logic Innovations, and ZTE, as are some IT houses, led by Microsoft. California-based UTStarcom, Inc., Tennessee-based Worley Consulting and Tokyo-based The New Media Group also offer end-to-end networking infrastructure for IPTV-based services, and Hong Kong-based BNS Ltd. provides turnkey open platform IPTV technology solutions. Global sales of IPTV systems exceeded 2 billion USD in 2007.

Many of these IPTV solution vendors participated in the biennial Global MSF Interoperability 2008 (GMI) event which was coordinated by the MultiService Forum (MSF) at five sites worldwide from 20- to 31-October 2008. Test equipment vendors including Empirix, Ixia, Mu Dynamics and Spirent joined solution vendors such as the companies listed above in one of the largest IPTV proving grounds ever deployed.

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